Metereology Essay Example | Topics and Well Written Essays - 1500 words

Metereology - Essay Example When a body of air rises, it moves from higher pressure to lower pressure. In so doing it must expand, and as it does so, its temperature is reduced. One can calculate the amount of cooling to be expected when the air is lifted by a fixed amount. If the air is dry and no heat is added or taken away as the air ascends, it cools at the rate of 1.0C per 100 meters. This is known as the dry adiabatic lapse rate. Once a cloud has begun to form, the cooling effects caused by the expansion of the rising air are partially offset by the heat released during the condensation process. Evaporation causes cooling. When condensation occurs, the reverse is true; heat is added. If the rate of ascent of air, which may be called the updraft speed (Sloane and Tesche 1991), is quite high, the air may cool so fast that condensation cannot proceed fast enough to keep the air at saturation. In this case the air may become supersaturated. The equations show that once this happens the smaller droplets grow m ore rapidly than the large ones. The final condition is one with clouds having a narrow range of droplet sizes. The main processes which influences cloud formation are condensation or deposition (Brasseur et al 1999). The difference in temperature always causes a difference in atmospheric pressure, which in turn causes the wind. When the resulting winds are confined to small areas, not more than a few miles in extent, they blow directly from high pressure to low pressure, as one would expect. Weather front can be identified as a boundary between air masses of hot and cold air (Brasseur et al 1991). The main types of fronts are cold front and warm front, stationary front and occluded front. The typical wind circulation about a well-developed low or a well-developed stationary high is often useful in predicting lower-level winds. Several hundred feet above the ground, these circulatory winds blow nearly parallel to the isobars. Fronts are always described as zones of transition, the types of the front depends upon the direction and air masses (Sloane and Tesche 1991). The cold front, extending southward and southwestward from the low center, is also a wedge of cold air underlying warm air -but an a ctive, undercutting wedge, a steeper wedge than the warm front, a wedge that is steadily advancing eastward and southeastward in such a way as to crowd out the warm air more or less violently and to thrust it aloft. The warm front extends east and southeast from the low center, with the warm sector advancing behind it from the southwest and the colder air retreating slowly ahead of it towards the north (Sloane and Tesche 1991). Occlusion is the combination of warm and cold fronts where the latter has overtaken the former. The occlusion itself usually extends gradually southward as more and more of the warm sector is forced above the surface by the closing wedges of colder air. Stationary front is defined as a front which does not move (Sloane and Tesche 1991). Weather Systems: hurricanes, tornadoes, thunderstorms The term hurricane is usually used to describe tropical storms and cyclones. Also, hurricane can be defined as the strongest level of wind according to the Beaufort scale. Unstable air above these steaming areas of warm and azure sea is continually building up

Superstition Essay Example | Topics and Well Written Essays - 750 words

Superstition - Essay Example This accounts for the reason for the persistence of superstition. With the advancement of times, there has been expansion of knowledge and science has served to provide for explanations that were not previously known. Despite of this, superstition is still present in the society. Superstitious beliefs are influenced by people who are close to us which include family members and friends. These beliefs are also influenced by the cultural norms. My mother is a believer of a superstition that is known as missing teeth dream. She believes that when a person dreams about loose, rotten, or missing teeth, it indicates that a family member or a close friend is very sick or even near death. Her belief was further strengthened when five years ago she dreamt of falling teeth. One of her relatives died due to a rare disease just a few weeks after her dream. She also narrates an incident when her friend had a similar dream of missing teeth which was followed by the death of her niece from malaria. This belief was passed on to my mother from my grandmother and it was further strengthened by her neighbour who also upheld this superstitious belief. This superstition was very famous in my local culture. One of my very close friends also believed in this superstition. She told me that she had a missing teeth dream which was soon followed by the death of her uncle due to a heart attack. I am sure that if she sees a similar dream again, she would be very worried and would call her closed ones to ensure that they are safe and in good health. I had a similar dream too and it made me worried as well. But I tried to ignore it and no untoward happening occurred following my dream. The superstition about the missing teeth dream has been found in many cultures which include the Egyptian and the Greek culture. It is also believed upon in many Asian countries. My friend who resides in Malaysia held a similar belief about

The historic Development of Chinese Private International Law Article

The historic Development of Chinese Private International Law - Article Example Following the enactment of the process of reform and the opening-up in 1978, the destiny of China has never been the same. For the last three decades, China has realized progress on an unprecedented magnitude. Its economy is skyrocketing as the legal system undergoes continuous improvements. We can deduce that it is the reform policy coupled with the opening up that has attracted the international community to China. This guiding principle has also enabled China to familiarize itself and have an understanding of the international arena2. Within the last three decades, China has also witness a tremendous development in its legal academy, an impact of which much greater research and high number of improved performances have been encouraged and promoted. A case in point is the development of private international law. The nation’s private international legal structure has turned out to be more comprehensive, efficient and effective, especially in view of the actualization of Chapter IX of the draft Civil Code. It is possible to project with certainty that in the few years to come, the Chinese private international legal structure will be one of the most popular systems in the planet, with respect to both structure and composition3. The inception and growth of law and the social context within which it exists are inseparable. The things that private international law oversees are the international civil and commercial legal link. As such, its occurrence and progress cannot be realizable without clear-cut state policy together with a social environment in under which the Chinese can enjoy equal interaction with the international community. Since 1949, a period when new China was formed, to 1978, owing to historical reasons, China was in a comparatively confined social environment4. It was not possible for the nation’s private international law to advance

Chilean Copper Mine Collapse Essay Example for Free

Chilean Copper Mine Collapse Essay August 5 at the San Esteban mine, near the city of Copiapo, Chile 34 miners have been missing and presumed trapped after a collapse of the main shaft. At this time it is uncertain of the extent of injuries after the collapse. The Minera San Estaban Primera company; owners of the San Esteban mine have stated mining accidents on a major scale are uncommon in Chile and hopes are high that all the 34 workers made it to the refuge area where supplies are located. Rescuers are underway in hopes of locating all 34 workers alive. The primary method for rescue is drilling holes in an attempt to locate the workers. There are concerns about the amount of oxygen at this depth approximately 100 meters below the surface. With a drilled hole into the shaft where miners are believed to be; needed supplies may be delivered until a full rescue can be attempted. I believe a report more in line with what I wrote about would have been a far more positive way of delivering a hard message to concerned family members, coworkers at the mine, and all humans with concern for these miners. In our text a quote was found from Ralph Nichols. The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them. † If the owners of the mining company had listened to the concerns of the family members a more positive method of communicating the situation and tactics that may be utilized to save these workers. If the San Jose mine owners had attempted to use a central idea and main points while informing the media of their intentions many of the angry family members who received little or no information would not have been as quick to call for safety records. The use of visual support to quickly let the audience know that the company and rescue team was at least working on plan would have been very helpful in easing the minds of the audience. Early in the incident the company gave almost no information to the media or family. A crude outline of the events would have been an improvement in the communication process over the lack of communication displayed early on. A plan of action displayed for the world to see has great value here. Had the company used the fact form of persuasion to deliver a message to concerned audience members many of the family members may have been put at ease somewhat. Had the company stated that Chile had very few major mining incidents in its history this could have went very far to improve the relationship with the media and concerned onlookers. Explaining that supplies would be provided for the duration of this event and these workers would not be abandoned even if it was implied would have been very valuable. The use of value in this communication process letting everyone know that the miners were indeed valued by this company and all that could be done would be done surely would have been a positive and assisted all parties involved. Obviously to discuss policy and or procedures for mine collapse would have persuaded the audience of the company’s determination to do the right thing. This also eases the audiences mind that the company has plans in place prior to an incident. The company did not do any of these things early in the emergency. If the company could have simply stated their intentions to fix this problem and improve operations in the future many of their mistakes could have been forgiven. It may not have been possible early on to discuss the intentions to keep the mine open, if it could have this would have reinforced to everyone that the company would be here throughout the incident and beyond. As many of us know the incident took 70 days to complete and the miners were delivered supplies through a small tube for the duration. Although this story has a heroic and happy outcome; the first few days of the incident was hell for onlookers. Watching video from the incident probably would indicate a need for better nonverbal communications by the mine owners. Neither nonverbal communication, semantics, nor syntax would have changed the family’s grief in the beginning nearly as much as the lack of communication did affect them negatively.

Analyzing Atheism Essays -- Religion, Spirituality

Religion is one of the touchiest subjects in America. It is something that is rarely on the forefront of many people’s minds but as soon as someone brings it up, everyone has an opinion. Similarly, the idea of no religion, of atheism, is equally opinionated. While Americans of â€Å"faith† often have conflicting opinions with each other, they often stand united on the stance of atheism. For them, atheism is bad and atheists are bad. However, what really is an atheist? At its most basic, an atheist is merely an individual who rejects the idea of god and religion. It is nothing more, nothing less. Nevertheless, many people of faith attach secondary implications to this definition. They unify atheists under a series of assumptions concerning morality, belief, organization, and just plain illogical misconception. As an atheist of eight years myself, I find such assumptions to be insulting and prejudiced. I am an individual. My lack of belief does not entail other beliefs. T he same is true for all atheists. The first misconception I bring up is the most radical and illogical. Very few hold this sort of belief, but those that do I am unlikely to sway with simple logic and common sense. They are the type of people who only see what they want to see and hold onto their preconceived prejudices like a life preserver in a dark sea. Thus, I will address it first and be as quick and succinct as possible. As an atheist, I do not believe in the devil and so I cannot be a Satanist. That is a logical impossibility. The next misconception is a little more subtle, but by far the more widespread. Many people believe that morals are a religious construction and that without religion there is no morality. Thus, they conclude that atheists are amoral ... ...e science of the universe and the science of life are beautiful and help give meaning to existence to me in ways that religion never could. At the end of it all according to science, we are all made up of the same stuff as stars. Within us all are the building blocks of creation, of everything. The last and overarching point I am trying to illustrate is the atheism in not a standardized system of beliefs like religion is. Being an atheist does not entail anything other than a disbelief in deities and religion. While it is likely that atheists will share other beliefs it is not because they are atheists. To say otherwise is to make a baseless and prejudiced assumption. Atheism is not a religion or a belief system; one is not a follower of atheism. We are individuals with differing thoughts and opinions on the many myriad of issues that we often are lumped under.

Leadership Distinctive Project

Most of us start out on life’s journey full of optimism and high hopes.   Life is magical; everyday is an exciting new adventure.   We get up everyday and go about our daily businesses, yet many times we do this without understanding why we are here, and what we were created for. This is because instead of leading our life, our life leads us.   We live life as it comes without a real plan, without clear thought and without purposeful direction.   And when we function this way life controls and ultimately overcomes us. Having a deep devotion to Christianity and commitment to Godly values helps us discover the things that give real meaning to life.   It also helps to develop the vital attitudes that will enable you to live it with joy and fulfillment and we can also lead others along that path.   Life may not be easy or without challenges but God has promised that in Christ we can have â€Å"life †¦..to the full†(John10:10 Niv).   Think, you can impact or influence those that you work with whether in offices, business associates or in sports etc.   When you have a purpose driven life i.e.(Mathew 28:18-20) this is what life is all about; leading others to Christ. Someone once said â€Å"life is what happens to you as you are making other plans†.  Ã‚   We are here for a reason, God has not yet finished with us. Life has to be engaged, not avoided yet it is also a choice to live a life of sacrifice and self-denial for this is a mandatory condition for those who claim to follow Christ (Luke 9:23) saying ‘No’ to self and ‘Yes’ to Jesus.   It is so easy to live life on a shallow level, lacking in discipline, exerting more energy and putting more emphasis on worldly accomplishment that would not count for eternity.   The scripture teaches us that all these are nothing compared to knowing Christ and living for the sake of Christ (Phillipians 3:8).   Only the things connected to Christ will live forever, all others will vanish like smoke. God did not create us and left us to figure out life for ourselves but he has given us instructions through his word the Bible.   Unfortunately although we know better, many of us try to figure out life for ourselves rather than go by the instructions written by the maker; â€Å"All scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness, so that the man of God may be thoroughly equipped for every good work.(2Timothy3:16-17 )   The Bible is the original owner’s manual, telling us all we need to know so that life will run well, and broadens our understanding of God. In order to lead others, we need to commit ourselves to the scripture that it may guide and help us develop the grounding values of life and be able to help others in our society solve problems.   In many areas of our life, God tells us exactly what we should do, in other areas there are no specific laws or commands for every detail but there are principles to guide our actions and attitudes.   Study the scriptures, be analytical and learn from examples, good or bad of biblical leadership qualities.   Above all, Imitate Jesus who lived out before us the ultimate example of how to please God and how to live a truly fulfilling life.(1John2:6) There is no way you can broaden your knowledge or deepen your skill without letting other people in your life or collaborating with others in the community or those whom have the same values as you do.   We can be successful in other things, but unless we have people in our lives who are close to us, know us and tell us what we need to hear and not what we want to hear then our lives will be very empty. We need people to share with, learn from and give ourselves to or we will be lonely and unfulfilled (remember the immortal words of the poet John Donne, â€Å"No man is an island†).   You have to genuinely decide to like people and know that you need them in your life i.e. (Proverbs 17:17 a friend loves at all times).   You need the encouragement and wisdom of other people (Hebrews 3:13) if not so life will loose its meaning, sparkle and joy. In a Readers Digest (Sept.2002 pp.112-7) article, â€Å"Friends the secret to a longer life† by Katherine griffin writes of a number of studies attesting to the health benefits of friendship.   She states that people with strong social network are shown to boost their chances of surviving life-threatening illnesses, have stronger more resilient immune systems, improve their mental health and live longer than people without social support.   We need people in our lives and God has programmed us this way.   We are made to need the love, support and companionship of other people.   Therefore, living a purpose driven life helps you find fresh hope, direction and inspiration to continue your journey on a glorious and triumphant note. Reference: The Holy Bible NIV Griffin K.,Readers Digest(2002)

Reality TV Essay

Reality TV is something that you are seeing more of today. Reality television is when people or celebrities are filmed living there normal everyday lives and are undertaking specific challenges (Farlex Inc., 2012). Reality television attracts many viewers and has become more popular over the past few years. Some shows you may have even heard of are the shows known as 16 and pregnant, Jersey Shore, Hoarders, and extreme couponing. These are all examples of some very popular realty television shows that are aired regularly. Some shows like â€Å"Teen Mom† or â€Å"16 and pregnant† focus on teenagers that become pregnant and the struggles they are facing as a teenager with a child. These shows are to focus on the consequences of having unprotected sex but sometimes they are viewed as rewarding teen pregnancy. The shows like â€Å"Hoarders† are based on families who have a problem with not throwing anything way which in turn causes clutter and a big mess. So they have people come out and help the people get rid of unneeded stuff and choose healthier habits and make it so they are living in a better environment. Now â€Å"Extreme Couponing’s† is about people who gather tons of coupons and buy things at the store very cheap. This show has definitely set a trend, because of this show you see more people in lines at stores with a whole book of coupons. This show has shown people how to walk out the store with ten items for 5 cents. Some examples of why these shows may be popular are because they are exciting ,and they are similar to what life is really like. Reality TV is not some fantasy or unrealistic show we like to watch and wish our life was like theirs. Instead reality television is something we watch  and think wow that is crazy, that person is crazy. Some of the stuff you see on these television shows is outrageous and it allows us to feel more comfortable with the things we do in our daily lives. When you see a whole bunch of teenagers having children or a whole bunch of crazy drunk people it somehow brings you to the realization that maybe your life is not as bad as you thought it was. There are also many other factors in why realty TV shows are so popular. The drama is probably the biggest factor as well as the WOW factor. Many viewers cannot believe that people get paid for filming such things but yet they are stuck to their TV screens watching. Reality television comes in different varieties which is another factor in its popularity, reality TV being so expansive reaches out to a number of different viewers. People interested in partying are able to view people like that as well as there are shows about doctors and about bidding on unknown items. Because there are different shows’ ranging from A-Z it causes more people to watch reality television which enhances reality televisions popularity. Reality television also has endurance, and it has many different personalities, as well as it always keeps it viewers wanting more. These are all superior examples of why reality television is so popular and why it continues to grow. One show that has been really successful on television is â€Å"Jersey Shore†. Jersey Shore has been a very successful and popular realty TV hit because of its drama and the craziness of the characters on the show. Snooki would have to be one of the main characters that have attracted viewers with her bad attitude and her drunken behavior. Let alone how wild and free she acts. All of the characters of â€Å"Jersey Shore† have their own personalities and occasionally watching them clash and the craziness that follows all these young people becomes very entertaining. Seeing them argue, cry, party, and laugh with each other is plenty of the reason for why it has become such a popular show. â€Å"Jersey Shore† gives their viewers the entertainment they are looking for. Reality television is becoming more successful and television producers are making investments on reality television. Some reason  television producers would invest in reality television is because it is cheaper than hiring actors and creating a television show. With reality television all you have to do is hire people and record their behavior and everyday life. Some of the script is probably written but there are many of things about reality TV that is not written into script and that causes for more entertainment. Other reasons producers are interested in investing in reality TV is because it does bring in good profits. People watch reality TV and it receives hits. Realty television brings money in because it is entertaining and viewers continue to watch, which brings rating on shows up and the producers get paid very decent money for investing in these shows. Some of the similarities between dramas and sitcoms are that they both bring in viewers. Drama is a lot of what is seen in sitcoms as well which makes them similar. Drama is different emotions and sitcoms are filled with different emotions and that is part of the reason for why they are so popular. Everybody enjoys a good laugh, a good fight, and you know it is good if it brings a tear to your eye every so often. This is entertainment and this is what dramas and sitcoms are all about. The differences between sit coms and dramas are the way they are presented. Dramas are well planned scripted productions. It takes more time and money to air a television drama then what it does to air a sit com. Sit coms are more or less people being hired just to put a camera in their face to be filmed doing whatever they do. Sometimes sit coms have scripts as well but there are made to appear non scripted and are made to seem realistic. Dramas take more time and planning then sit coms and seem more picture perfect then sit coms. There are many reasons for why reality television is so popular and why producers would invest in it. There are many shows that catch viewer’s eyes daily and raise the ratings of these shows which make realty TV even more popular. Reality TV as said before has many different personalities; it has variety, and endurance all of which builds on its popularity. Realty television is like an escape from reality and allows you to view your life in a different way because the stuff you view on  television sometimes can seem so much more outrageous then what you are used to. That is why realty television is so popular and why realty television continues to grow and become more popular over time, it is filled with what viewers like you want to keep you coming back for more. what makes reality TV so popular www.dishtv.com WWW.FREEDICTIONARY.COM/ reality+ show farlex 2012 www.ew.com entertainment weekly www.insidetv.com 2012 www.answers.yahoo.com 2012

Free Essays on Cane - Dusk Synthesis

Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ... Free Essays on Cane - Dusk Synthesis Free Essays on Cane - Dusk Synthesis Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ...

Life Span Development and Personality of Princess Diana

Life Span Development and Personality of Princess Diana Free Online Research Papers This paper focuses on the life span development and personality of Diana, Princess of Wales. Diana Frances Spencer, the third daughter of four children born into British aristocracy by her parents, Frances Shand Kydd and John Spencer was born on July 1, 1961. Her parents separated in 1967 and the children remained living with their father. Upon the death of her paternal grandfather, Albert Spencer, 7th Earl Spencer in 1975, Dianas father became the 8th Earl Spencer. She became Lady Diana Spencer and the family moved to the familys sixteenth-century ancestral home of Althorp (Wikipedia Contributors, 2007). Six years after becoming Lady Diana Spencer, at age of 20, she married the heir to the British throne, Prince Charles who was 13 years her elder. The ceremony was one of the century’s grandest royal weddings and she became HRH The Princess of Wales. The following year she became mother of Prince William and two years later she became the mother to son Prince Harry. In December, 1992, Diana and Charles separated and divorced in 1996. In July, 1997 she was in a tragic fatal automobile accident. Impacts on Her Life Childhood Childhood is the development in one’s life between infancy and adolescence. Diana was born into a family of privilege and royal descent where money was not an issue. She was home schooled until the age of nine. She was a quiet and reserved child living a happy life until her parents divorced when she was eight. Shortly thereafter she became visibly depressed. Adolescence Adolescence is a period in one’s life in which major physiological, cognitive, and behavioral changes take place. The actual age may vary but generally occurs somewhere between the ages of 12 through 18. This is a critical stage where a child attempts to become independent, wants to establish their identity and there are noticeable changes in their behavior. Adolescence occurs when a child begins physical and psychological development from the onset of puberty to maturity. Several changes occurred in Diana’s life during these phase. Due to the death of her Grandfather, she gained the title of Lady. She also began attending boarding school of which was a bit difficult for her along with the fact that she academically struggled, became lonely and homesick. Adult Development Adult development was again a difficult stage in the life of Lady Diana. She became engaged and later married Prince Charles thus becoming known to the world as HRH The Princess of Wales. Out of the marriage were born two children. From the onset of the engagement, she became a target for the media and was considered the most photographed woman in history and was always in the public eye. Shortly after the marriage, her and her husband grew apart. She became extremely lonely, depressed and diagnosed with bulimia, a psychological eating disorder characterized by abnormal perception of body image, constant craving for food and binge eating, followed by self-induced vomiting or laxative usually affecting female adolescents or young female adults (Schimelpfening, 2007). Ultimately, the two divorced in August, 1996 and she became Diana, Princess of Wales until her untimely death one year later. Influences of Heredity and Environment on Psychological Development Being born into a family with noble ancestral heritage, certain influences significantly impacted the psychological development of Diana. Her moral development was greatly enhanced by the heredity and environment as a child. Upon entering adulthood, the moral development was further enhanced while expectations became greater nearing the title of the HRH The Princess of Wales; however, her emotional development was always a difficult process for her. From the time of her birth to around 8 years old, she maintained a relatively normal lifestyle. The divorce of her parents was of course, difficult and preparing to live a fairy tale life was difficult as well primarily when the fairy tale life was falling apart. The difficulties in her marriage seemed to make her stronger and more visible in terms of charity work and media. The support systems for her played a reverse role whereas she focused on helping others to make her the happiest. Theories of Personality Erickson’s theory is that development extends throughout the life-span and is divided into periods or stages. The amount of conflict in each stage determines whether the positive or negative pole is learned. Each stage is marked by a conflict, for which successful resolution will result in a favorable outcome. Stage five Adolescence: 12-18 years, where the conflict is identity versus confusion was difficult for Diana, resulting in loneliness and depression. Her title, identity and expectations changed a couple of times throughout this period in her life and the direction her life was taking in becoming the wife of Prince Charles was exhausting. Stage six Young Adulthood: 18-40 years, presents conflicts in intimacy versus isolation as part of her failed marriage. The media also rumored her as having several love relationships, yet failing at those as well. During this stage of her life, she became extremely lonely, depressed and was diagnosed with bulimia. Another personality theory which can be applied to Diana is humanistic psychology which is known to be difficult because there are no agreed-upon definitions of what constitutes a humanistic personality theory. The following four elements are central to the general viewpoint to which the humanistic label is applied: (1) an emphasis on personal responsibility, (2) an emphasis on the here and now, (3) a focus on the phenomenology of the individual, and (4) an emphasis on personal growth. In giving a brief description on each element listed, personal responsibility strictly means that one is ultimately responsible for what happens to them, the here and now perspective means an individual should focus on what is going on with his or her life at a specific point in relationship to time opposed to reminiscing about the past or daydreaming of a future event. The phenomenology of the individual basically means that individuals know themselves better than anyone else does and the personal gr owth element means that there is more to life than simply having immediate needs met and that people are not content when their immediate needs have been met. Rather they are motivated to continue their development in a positive manner. Diana excelled on the elements one, three and four primarily when it came to her ambassador role and helping in the over 100 charities. Best Theoretical Approach There is no best theoretical approach to Diana’s individual behaviors and achievements. Each stage of her life based on Erickson’s theory is clearly identified and marked with conflict which is basically textbook Erickson. The humanistic theory holds three of the key ingredients to Diana’s uniqueness; however, she does not in my opinion meet the criteria of element two. She gave her time and herself to raise millions of dollars for many causes. These causes primarily would benefit the sick, homeless and the poor. Many examples exist of her physically touching HIV/AIDS patients, sitting with children dying of cancer or personal visits to homeless shelters and leprosy wards or. â€Å"She was known to take her sons, Princes William and Harry, with her to poverty-stricken areas of South London to meet homeless people camped in cardboard shelters. She ministered to the children and adult victims of unrestrained landmines. To outsiders, her life began in a fairyta le fashion; yet she rose to demonstrate to the world that one can overcome adversity and leave a meaningful legacy. She restored a sense of mission and humanity in a stodgy institution, the monarchy of England† (Nieboer, 2007). Conclusion Diana will be remembered not for just one of her accomplishments, but for many from birthing the future King of England to showing kindness to the sick, to touring an Angolan minefield, to being identified as the â€Å"People’s Princess†. Her personality was caring and giving, but did not come without struggles from within herself. Amongst the sadness in her life, Diana developed into a highly respected woman and was noted for her sense of style, charisma, humor and high-profile charity work. She developed into not only notable leader, but an inspiration for many people throughout the world. Upon her death, the world was greatly saddened by the loss. The loss generated an intense outpouring of grief and widespread public mourning throughout not only Britain, but the world as well and created an unprecedented event of social psychology in terms of mass mourning and outpouring of emotions. References Nieboer, S. (2007). Diana, Princess of Wales. Learning to give. Retrieved May 12, 2007 from Website: learningtogive.org/papers/index.asp?bpid=88 Schimelpfening, N. (2007). Depression. Retrieved May 12, 2007 from Website: http://depression.about.com/mbiopage.htm Wikipedia Contributors (2007). Diana, Princess of Wales. Wikipedia, The Free Encyclopedia. Retrieved May 12, 2007, from Website: http://en.wikipedia.org/w/index.php?title=Diana%2C_Princess Research Papers on Life Span Development and Personality of Princess DianaPersonal Experience with Teen PregnancyEffects of Television Violence on ChildrenBook Review on The Autobiography of Malcolm XInfluences of Socio-Economic Status of Married MalesThe Masque of the Red Death Room meaningsThe Relationship Between Delinquency and Drug UseNever Been Kicked Out of a Place This NiceHip-Hop is Art19 Century Society: A Deeply Divided EraHarry Potter and the Deathly Hallows Essay

Overview of The Seven Years War (1756 - 63)

Overview of The Seven Years War (1756 - 63) In Europe, the Seven Years War was fought between an alliance of France, Russia, Sweden, Austria and Saxony against Prussia, Hanover and Great Britain from 1756 - 63. However, the war had an international element, particularly as Britain and France fought for domination of North America and India. As such, it has been called the first ‘world war’. The theatre in North America is called the ‘French Indian’ war, and in German,y the Seven Years War has been known as the ‘Third Silesian War’. It is notable for the adventures of Frederick the Great, a man whose major early successes and later tenacity were matched by one of the most incredible pieces of luck ever to end a major conflict in history (that bit is on page two). Origins: The Diplomatic Revolution The Treaty of Aix-la-Chapelle ended the War of the Austrian Succession in 1748, but to many, it was only an armistice, a temporary halt to the war. Austria had lost Silesia to Prussia, and was angry at both Prussia – for taking the wealthy land – and her own allies for not making sure it was returned. She started weighing up her alliances and seeking out alternatives. Russia grew worried about the growing power of Prussia, and wondered about waging a ‘preventative’ war to stop them. Prussia, pleased at having gained Silesia, believed it would take another war to keep it, and hoped to gain more territory during it. In the 1750s, as tensions rose in North America between British and French colonists competing for the same land, Britain acted to try and prevent the ensuing war destabilising Europe by altering its alliances. These actions, and a change of heart by Frederick II of Prussia – known by his many later admirers as ‘the Great’ – triggered what has been called the ‘Diplomatic Revolution’, as the previous system of alliances broke down and a new one replaced it, with Austria, France and Russia allied against Britain, Prussia and Hanover. Europe: Frederick Gets His Retaliation in First In May 1756, Britain and France officially went to war, triggered by French attacks on Minorca; the recent treaties stopped other nations being sucked in to help. But with the new alliances in place, Austria was poised to strike and take Silesia back, and Russia was planning a similar initiative, so Frederick II of Prussia – aware of the plotting – initiated conflict in an attempt to gain an advantage. He wanted to defeat Austria before France and Russia could mobilise; he also wanted to seize more land. Frederick thus attacked Saxony in August 1756 to try and break its alliance with Austria, seize its resources and set up his planned 1757 campaign. He took the capital, accepting their surrender, incorporating their troops and sucking huge funds out of the state. Prussian forces then advanced into Bohemia, but were unable to win the victory that would keep them there and they retreated to Saxony. They advanced back again in early 1757, winning the battle of Prague on May 6, 1757, thanks in no small part to Frederick’s subordinates. However, the Austrian army had retreated into Prague, which Prussia besieged. Luckily for the Austrians, Frederick was defeated on June 18th by a relief force at the Battle of Kolin and forced to retreat out of Bohemia. Europe: Prussia Under Attack Prussia now appeared to be attacked from all sides, as a French force defeated the Hanoverians under an English general – the King of England was also the King of Hanover – occupied Hanover and marched to Prussia, while Russia came in from the East and defeated other Prussians, although they followed this up by retreating and only occupied East Prussia the next January. Austria moved on Silesia and Sweden, new to the Franco-Russo-Austrian alliance, also attacked. For a while Frederick sank into self pity, but responded with a display of arguably brilliant generalship, defeating a Franco-German army at Rossbach on November 5th, and an Austrian one at Leuthenon December 5th; both of which had outnumbered him greatly. Neither victory was enough to force an Austrian (or French) surrender. From now on the French would target a resurgent Hanover, and never fought Frederick again, while he moved quickly, defeating one enemy army and then another before they could effectively team up, using his advantage of shorter, internal lines of movement. Austria soon learnt not to fight Prussia in the large, open areas which favoured Prussia’s superior movement, although this was constantly reduced by casualties. Britain began to harass the French coast to try and draw troops away, while Prussia pushed the Swedes out. Europe: Victories and Defeats The British ignored the surrender of their previous Hanoverian army and returned to the region, intent on keeping France at bay. This new army was commanded by a close ally of Frederick’s (his brother in law) and kept French forces busy in the west and away from both Prussia and the French colonies. They won the battle of Minden in 1759, and made a series of strategic manoeuvres to tie up the enemy armies, although were constrained by having to send reinforcements to Frederick. Frederick attacked Austria, but was outmanoeuvred during a siege and forced to retreat into Silesia. He then fought a draw with the Russians at Zorndorf, but took heavy casualties (a third of his army); he was then beaten by Austria at Hochkirch, losing a third again. By the end of the year he had cleared Prussia and Silesia of enemy armies, but was greatly weakened, unable to pursue anymore grand offensives; Austria was cautiously pleased. By now, all belligerents had spent huge sums. Frederick was bought to battle again at Battle of Kunersdorf in August 1759, but was heavily defeated by an Austro-Russian army. He lost 40% of the troops present, although he managed to keep the remainder of his army in operation. Thanks to Austrian and Russian caution, delays and disagreements, their advantage was not pressed and Frederick avoided being forced to surrender. In 1760 Frederick failed in another siege, but won minor victories against the Austrians, although at Torgau he won because of his subordinates rather than anything he did. France, with some Austrian support, tried to push for peace. By the end of 1761, with enemies wintering on Prussian land, things were going badly for Frederick, whose once highly trained army was now bulked out with hastily gathered recruits, and whose numbers where well below those of the enemy armies. Frederick was increasingly unable to perform the marches and outflankings which had bought him success, and was on the defensive. Had Frederick’s enemies overcome their seeming inability to co-ordinate – thanks to xenophobia, dislike, confusion, class differences and more - Frederick might already have been beaten. In control of only a part of Prussia, Frederick’s efforts looked doomed, despite Austria being in a desperate financial position. Europe: Death as Prussian Saviour Frederick hoped for a miracle, and he got one. The implacably anti-Prussian Tsarina of Russia died, to be succeeded by Tsar Peter III. He was favourable to Prussia and made immediate peace, sending troops to help Frederick. Although Peter was assassinated quickly afterwards – not before trying to invade Denmark – the new Tsar – Peter’s wife, Catherine the Great – kept the peace agreements, although she withdrew Russian troops which had been helping Frederick. This freed Frederick to win more engagements against Austria. Britain took the chance to end their alliance with Prussia – thanks partly to mutual antipathy between Frederick and Britain’s new Prime Minister- declaring war on Spain and attacking their Empire instead. Spain invaded Portugal, but were halted with British aid. The Global War Although British troops did fight on the continent, slowly increasing in numbers, the Britain had preferred to send financial support to Frederick and Hanover – subsidies larger than any before in British history – rather than fight in Europe. This was in order to send troops and ships elsewhere in the world. The British had been involved in fighting in North America since 1754, and the government under William Pitt decided to further prioritise the war in America, and hit the rest of France’s imperial possessions, using their powerful navy to harass France where she was weakest. In contrast, France focused on Europe first, planning an invasion of Britain, but this possibility was ended by the Battle of Quiberon Bay in 1759, shattering France’s remaining Atlantic naval power and their ability to reinforce America. England had effectively won the ‘French-Indian’ war in North America by 1760, but peace there had to wait until the other theatres were settled. In 1759 a small, opportunistic British force had seized Fort Louis on the Senegal River in Africa, acquiring plenty of valuables and suffering no casualties. Consequently, by the end of the year, all French trading posts in Africa were British. Britain then attacked France in the West Indies, taking the rich island of Guadeloupe and moving on to other wealth producing targets. The British East India Company retaliated against a local leader and attacked French interests in India and, aided greatly by the British Royal Navy dominating the Indian Ocean as it had the Atlantic, ejected France from the area. By war’s end, Britain had a vastly increased Empire, France a much reduced one. Britain and Spain also went to war, and Britain shocked their new enemy by seizing the hub of their Caribbean operations, Havana, and a quarter of the Spanish Navy. Peace None of Prussia, Austria, Russia or France had been able to win the decisive victories needed to force their enemies to surrender, but by 1763 the war in Europe had drained the belligerents and they sought peace, Austria, facing bankruptcy and feeling unable to proceed without Russia, France defeated abroad and unwilling to fight on to support Austria, and England keen to cement global success and end the drain on their resources. Prussia was intent on forcing a return to the state of affairs before the war, but as peace negotiations dragged on Frederick sucked as much as he could out of Saxony, including kidnapping girls and relocating them in depopulated areas of Prussia. The Treaty of Paris was signed on February 10th, 1763, settling issues between Britain, Spain and France, humiliating the latter, former greatest power in Europe. Britain gave Havana back to Spain, but received Florida in return. France compensated Spain by giving her Louisiana, while England got all French lands in North America east of the Mississippi except New Orleans. Britain also gained much of the West Indies, Senegal, Minorca and land in India. Other possessions changed hands, and Hanover was secured for the British. On February 10th, 1763 the Treaty of Hubertusburg between Prussia and Austria confirmed the status quo: Prussia kept Silesia, and secured its claim to ‘great power’ status, while Austria kept Saxony. As historian Fred Anderson pointed out, millions had been spent and tens of thousands had died, but nothing had changed. Consequences Britain was left as the dominant world power, albeit deeply in debt, and the cost had introduced new problems in the relationship with its colonists (this would go on to cause the American Revolutionary War, another global conflict that would end in a British defeat.) France was on the road to economic disaster and revolution. Prussia had lost 10% of its population but, crucially for Frederick’s reputation, had survived the alliance of Austria, Russia and France which had wanted to reduce or destroy it, although many historians claim Frederick is given too much credit for this as outside factors allowed it. Reforms followed in many of the belligerent’s government and military, with Austrian fears that Europe would be on the road to a disastrous militarism were well founded. The failure of Austria to reduce Prussia to second rate power doomed it to a competition between the two for the future of Germany, benefitting Russia and France, and leading to a Prussian centred Germany empire. The war also saw a shift in the balance of diplomacy, with Spain and Holland, reduced in importance, replaced by two new Great Powers: Prussia and Russia. Saxony was ruined.

Business Assignment Example | Topics and Well Written Essays - 1000 words

Business - Assignment Example For example, many people might think that The Walt Disney Company's mission is to run theme parks. But, Disney's mission is always moving toward an expanded view. Disney provides entertainment. "Disney's overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint." You might also think that Revlon's mission is to make cosmetics. Yet, Revlon provides glamour, excitement and innovation. Charles Revson, Revlon's founder understood the importance of mission. He said "In the factory, we make cosmetics; in the store, we sell hope." Microsoft's early vision statement was "A Computer on Every Desk and In Every Home." (At approximately the same time, President John Akers said IBM's goal was to become a $100 billion company by then end of the century. At that time IBM sales were $50 billion.) Ideally the vision should be presented in a language that reaches out and grabs people, creates a vivid image in their heads and provokes motivation and

Marketing Report for the Library of Birmingham (E- Marketing) Essay

Marketing Report for the Library of Birmingham (E- Marketing) - Essay Example 7). The institution has a good reputation within the industry, which aids it in matters of competition. Besides, the institution runs under the framework of strategic mission and vision, which identifies with the local government, which places it in a position to participate actively in matters of development and growth of the city and region at large. Besides, the institution enjoys sound leadership by the board who champion the vision and objectives of the institution. Sound governance structures aid in ensuring the resources of the institution are effectively utilized. The existence of active marketing department has been very instrumental in revolutionizing the operations of the institution through the transition from the traditional methods of service delivery to the modernized digital systems of service delivery (Department for culture, media and arts, nd, para 1-2). Introduction The education and research sector in the modern day living has evolved greatly with high competitio n being noted in such services as the library services, teaching techniques as well as learning modes. Library services in particular have faced much revolution within the technological age. Changes are noted in shift in use of electronic materials for learning as compared to print materials/modern day era (Sridhar, 1989, p. 1; Balasubramanian et al, 2012, p. 1). Competition in the institutional or public library services has been notable in matters relating to the facilities in use, the building structuresthemselves as well as the learning materials available. Moreover, security, ease of access, the cost implications in utilizing the library services as well as the level of modernization in terms of adopting technology in offering the services. Digitization of learning materials such as books as well as other publications has shaped the direction of the modern day library services. The use of technology to search and retrieve the study materials from physical as well as online libr aries have greatly revolutionized the research and learning in the modern times. This therefore implies that competition within library services has concentrated more on standing out in terms of offering more modernized services. People have adopted digitallearning where unlike in the past where people carried print material while learning from the library services, the modern day learners and researchers are using digital media suchascomputer systems, and other digital gadgets to access and read from a library. Online hosting of library services has helped increase the ease of accessibility of library learning materials overcoming the limitations of physical location, the time barrier where a person can now easily access specific library materials at the convenience of one’s location and at whatever time (24 hours). Other dimensions notable in the evolution in library services has been in marketing strategies within libraries. New dimensions in marketing the services of libr aries have been revolutionized where modern day advertizing strategies such as through websites and through digital modes in social media platforms have been greatly acknowledged and adopted. Subscription to personalized alerts of services

It has been said that we are living in a period of the cult of the Essay

It has been said that we are living in a period of the cult of the personality. With specific examples, consider the emergence and criticisms of docusoaps and - Essay Example The contemporary media scene is such that the main focus is on vague and superficial qualities such as â€Å"the personality† and â€Å"the style† – a distinguishable shift from earlier programming that was more intellectually stimulating and culturally refined. Genres such as Reality shows, talent hunts, game shows, etc rule the roost in what is becoming an increasingly consolidated media space. Within an apparently diverse offering to the public, the issues and topics that find representation are very limited, more so in the news media (Marshall; 2004: 102). The rest of the essay will discuss the conditions that led to the present state of popular media, the direction it is headed and some possible remedies to reverse the situation. To begin with, let us consider the meaning of the phrase â€Å"the cult of the personality†. The phenomenon of people being famous for being famous, as commonly seen in popular media of today is an apt description of the term â€Å"personality cult† (Marshall; 2004: 102). Such factors as the famous person’s achievements, virtues, values, etc are pushed to the background and intellectually thin attributes such as aesthetic looks, eccentric lifestyles, etc are given greater importance. The end result is the manufacturing of celebrity figures, conjured up on the basis of some superficial merits; hog a large share of communication airwaves, depriving representation for more weighty public issues. So while a majority of the general public is addicted to the â€Å"often-grotesque desperation of the rich and the famous†, we have to ask who the real beneficiary of this enterprise is: â€Å"One of the attractions is the many, many levels of stardom. So, while at the top of the pile sit the Madonnas and the Tom Hankses of this world, at the bottom are the reality TV cast-offs that spend their day chasing agents to get them something - anything - that will allow them to strut around inquiring

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour - Assignment Example Sachdev & Verma (2002) established that consumers are not only influenced by the appearance of a new product. Rather, their decision is highly dependent product promotion. Lush Cosmetics has developed men’s lotion as a start of diversification of its product line. Aqua Mist is a light weight body lotion that has a smooth texture, which the company associates with the desired fragrance among consumers. This aspect is viewed by the management as the justification for the new brand in the market. The company plans to produce different categories with regards to prices and size. Nessim and Wozniak (2009) suggest that consumers differ in demand preference. It is with this respect that the company decided to develop men’s lotion to cater for male consumers equally as past products have always catered for feminine needs. The reason as to why the company made the decision is to utilize the existing opportunity since no other company produces such variety for men’s lotion . Consumer preferences differ and hence for the company needs to satisfy a wide range of needs the lotion has to be produced in varying sizes, colors, scents and quantities. This strategy will enable the company to effectively accomplish market segmentation, targeting and position its products, thereby maintaining competitiveness. This approach to marketing has been applied to enhance performance and sustainability (Sachdev & Verma, 2002). Consumer Behavior Blackwell et al (2005) establish three phases of consumer decision making process which includes need recognition, information search and alternative evaluation and selection. Need recognition involves the realization that a need exists based on desire to acquire an item or service or may be prompted by a stimulus in the environment such as advertisements which create awareness. The marketers play a great role in influencing buying behaviour depending on their convincing degree. A buyer may not be aware of a product but through m arketing, he is made aware that such thing exists and, hence, he/she develops a desire to purchase or he may not be interested in the product based on age, attitude, emotions, and perceptions of the product, culture where taboos prohibit use of certain products (Hoyer & Macinnis, 2009). For a company to successfully introduce a new product in the market, it has to evaluate fully how the product will be adopted by the consumers. Consumers always demand value for their money when they making any purchase. Companies always seek to understand consumer behavior with respect to product development (Blackwell et al, 2005). Customer preferences change with time and, therefore, continuous assessment of the market is needed. The aim of research is to make sure customers derive satisfaction after consuming the goods, hence, buy more. Buyers’ behaviour is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 2006). On the other hand, Blackwell et al (2005) argue that buyer’s behaviour is prompted by need or problem recognition. They make purchases but not all goods are up to expected standards hence customers are bound to make complaints. According to Hayes (2008), the successful development of a new product is highly dependent on the consumer. Consumers tend to be subjective with the kind of products or services they

Global Warming Essay Example | Topics and Well Written Essays - 1750 words

Global Warming - Essay Example In addition, the claim is criticized by the argument that undoubtedly, the weather was coldest as compared to the previous trend in that region; still it was not the coldest if an overall picture of Earth’s climate is considered (NCDC, Climate of 2004, 2004). The coldest region of the Northeastern US still did not break records of the previous record low temperatures which the region went through in the winters of 1986. Thus the claim made by the critics of global warming is not rational. (NCDC, Climate of 2004, 2004). On the other hand, the heat waves observed in Europe were record breaking of the highest temperatures ever experienced. Global Warming is affecting the temperature of the Earth and society needs to understand that we must act now to prevent the end of humanity. A divided hypothesis has been created regarding the effects of global warming and if global warming is a myth or a reality. This assignment would further revolve around this issue and give views as to whi ch side of the scientists comes up with a strong hypothesis regarding global warming. DISCUSSION "All across the world, in every kind of environment and region known to man, increasingly dangerous weather patterns and devastating storms are abruptly putting an end to the long-running debate over whether or not climate change is real. Not only is it real, it's here, and its effects are giving rise to a frighteningly new global phenomenon: the man-made natural disaster" (Barak Obama). There are two differing views about the existence and causes of Global Warming. One group usually links it to the actions committed by the human beings themselves (Matthew et al., 2009). However others strongly believe that nature plays a role in creating the problem of global warming (Abrahamson, 1989). The arguments presented by both groups carry importance and without any doubt, these arguments are leading to more and more researches which are beneficial for knowledge and new theories. The study of Ea rth and its climate is of immense importance and beyond any doubt the reason for such extreme climatic changes should be known. In order to evaluate the reasons behind the changing climate of the Earth, the studies regarding global warming and the arguments against it are helpful. Regardless of all the arguments presented, I believe that humans contribute to the climatic changes and extreme weather conditions. The increased CO2 levels and rising temperature do have a link. The link between greenhouse effect and global warming are valid as put down by one set of the researchers (Weitzman 2007). A study suggests that global warming affects the farmland values. The cropland model used by the author suggests that the warming climate and temperature results in a loss of 4 to 5 percent of the gross farm value (Mendelsohn et al., 1994). Cunningham and Cunningham suggest that reduction in soot produced by diesel engines, coal-fired generators, forest fires and wood stoves may help in curbin g and decrease in the issue of global warming by nearly 40% within a period of 3-5 years (Cunningham & Cunningham 2010). Although the studies and climatic researches are not invalid and the continuous debate over this topic does carry an important place in the Earth’s study. According to my point of view, it is not valid to judge the climatic change just by examining or considering the weather patterns of a small region. Global warming does not

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour - Assignment Example Sachdev & Verma (2002) established that consumers are not only influenced by the appearance of a new product. Rather, their decision is highly dependent product promotion. Lush Cosmetics has developed men’s lotion as a start of diversification of its product line. Aqua Mist is a light weight body lotion that has a smooth texture, which the company associates with the desired fragrance among consumers. This aspect is viewed by the management as the justification for the new brand in the market. The company plans to produce different categories with regards to prices and size. Nessim and Wozniak (2009) suggest that consumers differ in demand preference. It is with this respect that the company decided to develop men’s lotion to cater for male consumers equally as past products have always catered for feminine needs. The reason as to why the company made the decision is to utilize the existing opportunity since no other company produces such variety for men’s lotion . Consumer preferences differ and hence for the company needs to satisfy a wide range of needs the lotion has to be produced in varying sizes, colors, scents and quantities. This strategy will enable the company to effectively accomplish market segmentation, targeting and position its products, thereby maintaining competitiveness. This approach to marketing has been applied to enhance performance and sustainability (Sachdev & Verma, 2002). Consumer Behavior Blackwell et al (2005) establish three phases of consumer decision making process which includes need recognition, information search and alternative evaluation and selection. Need recognition involves the realization that a need exists based on desire to acquire an item or service or may be prompted by a stimulus in the environment such as advertisements which create awareness. The marketers play a great role in influencing buying behaviour depending on their convincing degree. A buyer may not be aware of a product but through m arketing, he is made aware that such thing exists and, hence, he/she develops a desire to purchase or he may not be interested in the product based on age, attitude, emotions, and perceptions of the product, culture where taboos prohibit use of certain products (Hoyer & Macinnis, 2009). For a company to successfully introduce a new product in the market, it has to evaluate fully how the product will be adopted by the consumers. Consumers always demand value for their money when they making any purchase. Companies always seek to understand consumer behavior with respect to product development (Blackwell et al, 2005). Customer preferences change with time and, therefore, continuous assessment of the market is needed. The aim of research is to make sure customers derive satisfaction after consuming the goods, hence, buy more. Buyers’ behaviour is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 2006). On the other hand, Blackwell et al (2005) argue that buyer’s behaviour is prompted by need or problem recognition. They make purchases but not all goods are up to expected standards hence customers are bound to make complaints. According to Hayes (2008), the successful development of a new product is highly dependent on the consumer. Consumers tend to be subjective with the kind of products or services they

Project Financial Risk Management followed in IT industry enhances the Research Paper

Project Financial Risk Management followed in IT industry enhances the success rates of Projects delivered - Research Paper Example Financial Risk Management in IT Introduction Risks management is in many ways the process of identification, assessment and prioritization of risks, which is then followed by the coordination of all economic resources necessary for the elimination or minimization, monitoring, and control of the probable impacts of uncertain events. It has been found that, risk can come from uncertainties in financial markets, legal liabilities, project failures, accidents, credit risks (Macomber 2003, p. 2). Studies indicate that, there are various project management standards, which have been under development in the project management institute, actuarial societies, ISO standards, and the national institute of standards and technology (Hodgson 2003, p.1). The approaches and objectives of hazard supervision vary greatly dependent on the hazard administration technique applied in the setting of a scheme administration.. In other studies however, hazard administration includes the ranking of the essen tial developments; hazards with the extreme loss are handled first and then the other hazard are handled in a descendent mode in order of precedence. It is pointed out that intangible management usually identifies new types of risks that have about a hundred percent probability but the management ignores because most organizations lack identification capabilities to handle such cases (King 2003, p. 2). It is recorded that relationship risk emanate when inefficient ways of collaboration is experienced. This type of hazard is known to reduce the efficiency of information workforces, effectiveness, service, excellence, product value, and excellence of earnings at the end. Thus, risk management is a subject or process that needs all manner of care to be successful. Literature review From organizational perspective, risks arise most often when businesses pursue opportunities in face of uncertainties, while being compelled by capabilities and cost. In most cases, a challenge comes when it comes to the process of finding a position based on the two dimensions, as it represents in essence itself a risk profile that may be appropriate for the initiative; acceptable to both internal and external stakeholders of the business in question. Studies affirm that, hazard and hazard administration are premeditated in nature. Regarding, information and technology studies show that, software projects have been recognized to be high-risk ventures, which are prone to many failures. Some studies argue that there are mainly two classes of risks; generic risks that are common to all projects, and project specific risks. In many cases, some of these hazards are easy to recognize and regulate or accomplish. However, in some cases, other risks are less obvious and thus very difficult to make predictions on their likelihood to occur and the impact they may cause at that time (Levine 2004, p. 32). The complication and difficulty in predictions comes because of numerous project proportions; structure, size, complexity, composition, novelty, long planning, and execution horizons. All these have a common influence on the modest of the scheme at the end; hus, any indeterminate discrepancy in this has fiscal implications. Therefore, risk management in information technology, especially software

Science Investigatory Project Essay Example for Free

Science Investigatory Project Essay Dissatisfaction and discouragement are not caused by the absence of vision. Many things from afar are cannot be seen by the naked eye. Unlike cameras, eyes don’t have the capacity to magnify or zoom. In today’s generation, many people call for the use of binoculars but not everyone can afford. Due to this problem, the researchers decided to conduct this study â€Å"Improvised Binoculars out of worn-out gadgets.† To seek an alternative and affordable binoculars. Binoculars are a pair of identical or mirror-symmetrical telescopes mounted side-by-side and aligned to point accurately in the same direction, allowing the viewer to use both eyes when viewing distant objects. Most are sized to be held using both hands, although sizes may vary from opera glasses to large pedestal mounted military model unlike a telescope, binoculars give users a 3 dimensional image: for nearer objects the two views, presented to each of the viewer’s eyes from slightly different viewpoints, produce a merged view with an impression of depth. Modern binoculars consist of two barrel chambers with an objective lens, eyepiece and a prism inside. The prisms reflect and lengthen the light while the objective lenses enhance and magnify images due to stereoscopic vision. As telescopes were improved, binoculars evolved. Binoculars consist of an objective lens and eyepiece with two facing, right angle prisms arranged to invert and correct two facing, right angle prisms arranged to invert and correct the orientation of the image. The applications of binoculars are vast, ranging from being used in military operations to leisure activities. A must for bird-watchers and hunters, bi noculars are even used at sporting events by spectators who may be seated far from the action, thus using binoculars to get clearer and closer views of the action. Many tourist destinations around the world also have swivel-mounted binoculars to allow tourists to get better views of distant objects. In professional situations, militaries use binoculars for day-to-day operations. Binoculars are essential for them as with the binoculars, the military personnel would be able to spot enemies at a distant and take the necessary action. Not only that, they can also safeguard their territory and prevent and intruders from coming in. Their use, together with sophisticated 21st century technology makes the military much more efficient than it previously was. Statement of the Problem The main purpose of the study is top produce a simple improvised binocular. The researchers aim to answer the following questions: a. What are the methods to be used in constructing simple prism binoculars? b. Are binoculars a good magnifier? c. Compare the improvised prism binocular with commercial binoculars. Hypotheses * Null Hypotheses (Ho) There is no significant difference between the images magnified on the improvised prism binoculars and that on the commercial binoculars. * Alternative Hypotheses (Ha) There is a significant difference between the images magnified on the improvised prism binoculars and that on the commercial binoculars. Significance of the Study Binoculars are a handheld optical instrument composed of two telescopes and a focusing device, and usually having a prism to increase magnifying ability. Binoculars are used to view distant objects using both eyes. The applications of binoculars are vast, ranging from being used in military operations to leisure activities. A must for bird-watchers and hunters, binoculars are even used at sporting events by spectators who may be seated far from the action, thus using binoculars to get clearer and closer views of the action. Many tourist destinations around the world also have swivel-mounted binoculars to allow tourists to get better views of distant objects. An example can be the Grand Canyon, where tourists would not be able to see far away objects, thus these binoculars have been installed for the convenience of the tourists. In professional situations, militaries use binoculars for day-to-day operations. Binoculars are essential for them as with the binoculars, the military person nel would be able to spot enemies at a distant and take the necessary action. Not only that, they can also safeguard their territory and prevent and intruders from coming in. This will give the researchers an idea of making improvised prism binoculars. Some consider cans, lenses from worn-out gadgets and caps of plastic bottles as waste and there is nothing to do with them. But these materials can be a good raw material that has the potential in making improvised binoculars, which will help to see distant objects, instead of buying those expensive binoculars. This is the reason why the researchers will make an improvised prism binocular. Scope and Delimitation This study will only focus on making improvised prism binoculars from gadgets that are no longer in use or worn out. This study will show the steps and the procedures to make simple prism binoculars and show the comparison between the said binoculars and the commercial ones. II. A. Review of Related Literature History of binoculars Almost from the invention of the telescope in 17th century the advantages of mounting two of them side by side for binocular vision seems to have been explored. Most early binoculars used Galilean optics; that is, they used a convex objective and a concave eyepiece lens. The Galilean design has the advantage of presenting an erect image but has a narrow field of view and is not capable of very high magnification. This type of construction is still used in very cheap models in and in opera glasses or theater glasses. The Galilean design is also used in low magnification binocular surgical and jewelers loupes because they can be very short and produce an upright image without extra or unordinary erecting optics, reducing expense and overall weight. They also have large exit pupils making centering less critical and the narrow field of view works well in those applications these are typically mounted on an eye-to-eye glass frame or custom-fit onto eye glasses. An improved image and high er magnification can be achieved in binoculars employing keplerian optics, where the image formed by the objective lens is viewed through a positive eyepiece lens (ocular). This configuration has the disadvantage that the image is inverted. Porro prism binoculars are named after Italian optician Ignazio Porro who patented this image erecting system in 1854 and later refined by makers like the Carl Zeiss Company in the 1890’s. Binoculars of this type use a porro prism in a double prism Z-shaped configuration to erect the image. This feature results in binoculars that are wide, with objective lenses that are well separated but offset from the eyepieces. Porro prism designs have the added benefit of folding the optical path so that the physical length of the binoculars is less than the focal length of the objective and wider spacing of the objectives give a better sensation of depth. Thus, the size of the binoculars is reduced. Binoculars using roof prisms may have appeared as early as the 1870’s in a design by Achille Victor Emile daubresse. Most roof prism binoculars use either the Abbe-Koenig prism (named after Ernst Karl Abbe and Albert Koenig and patented by Carl Zeiss in 1905) or Schmidt-Pechan prism (invented in 1899) designs to erect the image and fold the optical path. They have objective lenses that are approximately in line with the eyepieces. Binoculars tend to come in two main styles, the Roof Prism and the Porro Prism design, both have their unique advantages and disadvantages over each other and so often it will be down to your specific needs and preferences as to which you should choose. Roof Prism Binoculars one of the two main styles of binoculars is the Roof Prism (the other being Porro Prism), this refers to the type of prism used in their construction. In this design the prisms are aligned with each other in a straight line, and thus they tend to be sleeker and more compact binoculars than the Porro prism design. You can easily identify a roof prism binocular as the eyepieces and the large objective lenses line up with each other. Roof Prism Binoculars Advantages: * Compact Design * Less internal parts than porro prism design, so less to go wrong and easier to make dust and waterproof. Disadvantages: * The image quality of roof-prism binoculars can suffer slightly because of the aligned prisms, although the top models of the roof-prism and porro-prism binoculars are now generally considered to have equal optical quality. To be really good, roof prism binoculars have to be in the high price range. Do not attempt to economize on roof prism binoculars. * Good for Ideal general use binoculars that can be used for bird-watching, wildlife viewing and at sporting events. Porro Prism Binoculars It is easy to identify a Porro Prism binocular because the eyepieces and the objective lenses are offset from each other (objective lens is not in line with the ocular lens), this is because of the design of the prism (porro) used in its construction. Advantages: †¢ Porro prisms have objective lenses spaced wider than roof prisms, and so can produce a slightly better stereoscopic image than the roof prism design. †¢ Cheaper to make quality porro prisms than roof prisms so they tend to be cheaper to buy. Disadvantages: †¢ Less compact design than roof prism binoculars †¢ More moving parts, more to go wrong and harder to make fully water and dust proof. Good For Like the roof prisms, porro prism binoculars make perfect general use optics ideal for things like bird-watching, wildlife viewing and at sporting events. Review of Related Studies Creating Binoculars The prismatic telescope is an astronomical telescope plus a pair of prisms for erecting the image. The most common example of this type of construction is the binocular instrument. One half of a binocular is a monocular. Some telescopes are used for a specific purpose and are named accordingly. A typical example is a spotting scope, which is used to view the target in rifle shooting. Prisms: Prisms are polished, angular pieces of glass, the kind commonly used in telescopes being 45-45-90-deg. prisms. The long side is the face, while the two short sides are the reflecting surfaces. The size of the prism is the width of the face Made specifically for telescopes, the prisms are grooved across the face in order to make a definite dividing line and avoid ghost images which would be caused by overlapping rays at this point. The ends are usually rounded to conserve space. The prime advantage of the prism erecting system is compactness. It adds somewhat to the bulk of the instrument but shor tens the length considerably. The prism glass has an elusive quality of brilliance but actually the light loss through the two prisms is somewhat greater than through the two erecting lenses of a lens erecting system. The 23X prismatic spotting scope This design calls for a 20-in. focal length objective, which, with a 22-mm. focal length eyepiece (from Army 6X), gives 23-diameter magnification. Prisms are 1-in. face. The scope body is of wood construction in simple box form. The first prism, the one the light strikes first, is located in an upright position at the back of the box; the second prism is mounted flat on the box bottom. Plywood spacers hold the prisms in place and also provide for the passage of the cone of light admitted by the objective. The eyepiece is fitted in a threaded mount. This type of focusing is satisfactory at set distances but is much too slow for general use. If you want this scope for general observation, it should be fitted with spiral focusing like the 10X monocular to be described later. It would also be practical to focus with a simple draw tube system. The principal point of the construction is to get the various holes lined up square. Use prism center lines as a guide and locate all holes from one master pattern drawn on cardboard Base on which the floor flange is mounted pivots on a carriage bolt and is tilted by means of a tilting screw. Designing- prismatic telescopes Designing your own prismatic telescopes follows much the same procedure as used for astronomical and terrestrials. Primary consideration should be given the objective and eyepiece. The prisms contribute nothing to the magnification; therefore, the power you want must be obtained entirely by the ratio of FO to FE. Prisms should be of such a size or so located as to receive the full cone of light from the objective, although it is practical to sacrifice extreme edge rays. The layout (at top of drawing) is what you make to determine the size and location of prisms and also the general overall dimensions. In this example, the objective has a 52-mm. diameter by 193-mm. focal length (from Navy 7X binocular) and the prisms are 1-in. face (from Navy 7X). As used by the Navy, this glass has a 27-mm. eyepiece, which gives a magnification of 7 diameters. If you want higher magnification, you have to use a shorter focus eyepiece. The Army 6X binocular eyepiece, 22 mm, could be used and would giv e you 9X. The eyepiece shown uses an Army binocular eye lens, but a shorter focus field lens, the combination giving 20-mm. focus, hence, about 10X magnification. The preliminary calculation should determine the exit pupil and luminosity. This glass has excellent illumination at 92 percent. However, Don’t get the idea that the 13 percent rating of the 23X spotting scope is hopeless—13 percent is a good value for anything over 20X magnification. It is worth mentioning here that prism instruments are often rated for illumination on the basis of the exit pupil squared. Thus, if the scope has a 5-mm. exit pupil, it would be rated 25. Using this calculation, the 100 percent standard would be the normal size of the eye pupil, squared: 25 for daylight and 49 for night. Bench setup Set up the objective and focus on well-lighted copy or a bare light bulb, not less than 20 ft. from lens. Use tracing or waxed paper as a ground glass to pick up the image as in Fig. 49. Measure the distance from the rear side of the objective to the image plane. Start your layout and transfer this dimension to the layout. Next, put the two prisms face to face and move the assembly back and forth until you pick up a sharp image of the copy or light bulb. Measure the distance to the face of the first prism and set off this distance on your layout, now you will note that the distance the light travels through a 1-in. prism is 2 in., a total oX 4 in. for both prisms. Set off this distance, C, on your layout to establish the back image plane. Determine the image size. In this instance, the multiplying factor is .070, and this figure multiplied by the focal length of the lens (7% in.) gives .53 in. for the image size. Call this Ha in. for an even figure and mark the image size at the normal image plane and again at the back image plane, as indicated by L. Draw lines K and M representing the marginal rays and the full cone of light. Your prisms must catch the marginal rays K and also as much of the weaker edge rays as possible. The best way to determine prism-placement is to make -two 1 by 2-in. oblongs of cardboard or celluloid. Manipulate these over your layout. The forward edge of the first oblong represents the face of the first prism. You can tell at a glance how far forward you can push it and still pick up the marginal rays. The distance between the two oblongs is the spacing between the prisms. The distance between the back edge of the second oblong and the back image plane must be sufficient to permit focusing. What you finally arrive at in this case is D, %s-in. allowance for the distance the image plane will set inside the eyepiece tube; E, % in. for focusing travel; F, %-in. prism spaci ng; G, 2 in., the distance through the second prism; H, %-in. prism spacing again, coming back; I, 2 in. for the first prism, arriving at J,-the face of the first prism. This may sound complicated, but it is really very simple if you are actually on the job. If desired, you can now draw an outline of the prisms. This shows both prisms flat; the same way you test them in the bench setup. At this point J, it will be noted that the face of the prism catches all of the marginal rays and about halfway out to the lines representing the full cone of light. As mentioned before, it is practical to sacrifice some or all of the weak edge rays, so that this placement of the first prism face is quite satisfactory. What next? Well, you know that the maximum cone of light you can catch on the first prism is 1 in. in diameter at J, so lines drawn from here to image size at the back image plane will establish guide lines for hole diameters needed to pass this same cone of light back to the image pla ne. These lines are marked N in the drawing, and O, for example, shows the diameter of the hole at the back face of the second prism. If you want to use one or more glare stops ahead of the prisms, the hole diameters are determined in the same way, as at P. Monocular construction You will need two wood blocks exactly 1 in. thick to house the prisms. The Vs-ia spacing between prisms is taken up by a spacer of %-in. plywood, and similar plywood pieces are used at the back and front of the housing. The whole thing is glued up like a triple Decker sandwich, the prisms being held securely in the cutouts and between the various layers. Work carefully to prism center lines. Be sure that prisms are exactly at right angles since any rotation here will rotate your image twice as much. Prisms must be spotlessly clean and polished. The eyepiece tube is 1 in. in diameter, this size permitting it to work alongside No. 1 prism; Focusing is by means of a spiral groove cut half way across the eyepiece. Shows the monocular partly assembled and also shows how the turning which joins the main tube to the prism housing is cut away to fit over the second prism covered with a gray pebble-grain oilcloth. General notes Cut the main tube long when making any prism telescope. Check the final position of the objective by actually using the instrument; run the eyepiece in as far as it will go and then place the objective so that distant objects are in focus. Then the full focusing range is available e for picking up nearer objects. The 23X spotting scope £ will focus down to about 40 ft.; the 10X monocular to about 30 ft. or even 20 if you want to make it that way. If you use spiral focusing, it is necessary to know in advance how much you will need for focusing. This travel will be very short with a short focus lens, but much longer with a long focus objective. Allow % in. for lenses less than 10-in. focus; % in., up to 14-in. focus; 1% in. at 18 and 1% in. at 20. These allowances will let you focus down to 30 or 40 ft. in all cases, -possibly closer. When you make a bench setup at close range , remember that this represents the maximum extension of your telescope. If you make a bench setup by focusing on a distant object (this is advisable if you are using an objective of over 20-in. focal length) the setup will represent the telescope at its shortest draw. The Kellne r type of eyepiece gives best results with all prismatic instruments. The objective should always be a cemented achromat. If the lens is not cemented l^^^^^^^ M when you get it, you can dummy test it by cementing with glycerin. Final cementing should be done with Canadian balsam; i n a pinch you can use a good grade of water white (clear) lacquer. The diameter of the objective controls the luminosity of the telescope. The diameter of the objective does not control the field of view; except in the Galilean instrument, you can see just as much through, a small objective as a large one.

Elitism Theory Analysis

Elitism Theory Analysis Elitism is a political theory that rejects Marxs views of equality and suggests that there will always be a minority elite ruling the majority. The theory in principle suggests that the people are ruled by the most able and those who are capable of doing the best job and this sounds like a good theory as the country will fare better under people who are most capable of leading. However the issue with this is that the elite in control can use the state to control power and thus maintain power and not providing a true democracy. Elitism can be split into three forms; classical, democratic and modern elitism all of which have a slightly different take on the way the state works and how the minority can use the state to dominate the majority. Elitism is not believed by all and is challenged by two other theories, Marxism and Pluralism. Marxists believe that class position is derived from the persons relationship to the means of production, owners and workers, and not as elitists believe from a mix of economic political or ideological resources. Furthermore Pluralists believe that the state such a complex institution that it cannot be dominated by one group and hence power is shared between many government departments and institutions. The British state with the queen as the head of state, although this is a powerless position, is dominated by parliament who has the ability to create or dismantle laws without having to answer to the people until a general election. I believe that the contemporary British State is still quite elitist with the members of parliament and the cabinet being largely made up of those who have been public schooled and gone to the elite universities of Oxford or Cambridge. This view can even be shown by the recent MPs expenses scandal as the MPs cheated money out of the taxpayer showing how the elite minority thought they were above the majority. Therefore this essay seeks to show how the different elite theories relate to the contemporary Br itish state and how relevant they are today. Classical Elitism was defined by key political scientist Gaetano Mosca as In all societies two classes of people appear a class that rules and a class that is ruled the first class always the numerous performs all political functions, monopolises power and enjoys the advantages that power brings, whereas the second more numerous class is directed and controlled by the first[i]. This quote represents the belief that elite rule is inevitable due to the human race being blessed with different talents and those who are more talented will always rise to the top. The classical elitist theory is underpinned by the fact that the ruling elite is closed off from the ruled and its members are selected by virtue of the economic, political or ideological resources[ii]. This shows the reason why elitists reject Marxism, that eventually there will be a classless state, as elitists believe that there will always be the dominant and the dominated and that class will occur through all societies. Plura lism is also rejected by elitists as pluralists argue that there is a diffusion of power between many government institutions and departments whereas the elitists believe that power is dominated by the minority in control. Classical elitism in some ways does refer to the contemporary British state in so far as parliament is made up of the upper class and that many were public schooled and further educated in the elitist institutions of Oxford and Cambridge. Figure 1 shows the Educational Background of MPs and the cabinet from 1918 to 1955, this shows the large numbers especially on the conservative side who attended elite institutions compared to the Labour party who have a large number MPs and cabinet members from Elementary Schools. This shows that in the conservative party there is a sense of the elite are protected as they have the money to afford public schools which gives them an advantage and as such they are protected in their powerful positions in the state. This is further backed up as in the Thatcher government there were only two members of her cabinet not to have attended a fee paying school[iv]. Therefore it can be argued that the contemporary British state can be seen to be slightly elitist as those in power are protected due to their wealth and their education. Democratic elitism which is the form of elitism created by thinkers such as Max Weber and Joseph Schumpeter and is associated with critiques of Democracy, they still agree with classical elitism however, as Weber put it All ideas aiming at abolishing the dominance of men over men are illusory[v]. This quote gives clear indication that democratic elitist think that elitism is inevitable as long as there is Voluntary compliance, acceptance of commands as valid norms and a belief in the legitimacy of the form of domination[vi]. Similarly to classical elitists democratic elitists fundamentally disagree with Marxism as they reject the idea of equality and say that Government has become so large that it will need specialists to run and control it in order to work efficiently, thus elitism is inevitable. Therefore the argument is that power and decision making should be those most qualified and who have the relevant expertise to make the right choices. As far as this relates to the contempo rary British state it could be argued that Britain is relatively elitist as 37 out 51 prime ministers went to either Oxford or Cambridge suggesting that they are the most intelligent and thus the right people to be taking decisions on behalf of the country. However these institutions are very elitist and select on background and status thus meaning that elites are protected as they will always be the most educated hence why the population cannot decide on the elite but can only legitimise their decisions. However in the future under new plans laid out by Lord Mandleson students from a disadvantaged background would be given a reduced offer to university in Labours attempt to increase social mobility. The scheme would work in such a way that The plan could replicate the scheme at St Georges medical school, London, where the standard requirement for a place to study medicine is three As at A-level. Candidates can be given an offer of two Bs and a C if they outperform their school aver age by 60 per cent. This favours the brightest pupils in bad schools, which are often in the most deprived areas[vii]. This is an attempt by the Labour government to try and make the state in the future less elitist as people from all over the country with different backgrounds will be qualified and will be able to perform an active role in Government and in society in order to promote a more equal state. The final form of Elitism, which was put forward by Political Scientists such as Skocpol, C.Wright Mills and Walter Burnham is modern elitism. Modern Elitists still believe that democracy is limited and that elitism is inevitable, apart from modern elitists look at elitism at an international level through organisations such as the IMF and the United Nations which suggests a tie between politics and economics as shown by Mills whose work suggested a close relationship between economic elites and governmental elites: the corporate rich and the political directorate[viii]. This can show how elitism has become more globalised as national elites became dominated by international elites, thus following the recent economic pattern of globalisation and global shift and how the world has become more integrated creating another elite on the world stage. On a smaller scale the recent creation of the President of the EU is another international elitist position which is overpowering domestic go vernments. Therefore it can be argued that contemporary Britain does fit a modern elitist position as to locate the elite one must look more to the international level rather than the national level as Britain is a member of the EU and the United Nations. Another example of international elitism is the upcoming Copenhagen Climate Summit which will be dominated by several key players who have the most influence in both political and economic spheres mainly the USA and China. There is one part of Modern elitism however which does not fit with the contemporary British state and that is the belief that the state has power which can rival or even exceed economic power. I think that the pluralist view that big business has a privileged position in society is more fitting as shown by the recent bank bailouts showing that the government could not let large corporations such as Northern Rock go out of business, highlighting the important position large firms hold in the economy. This is espe cially so as often general elections are won depending on the economic performance for example of the economy is performing well the incumbent government is more than likely to stay in power whereas if the economy is suffering people are likely to vote for change. For example currently amid the International financial crisis there has been a large swing in the latest opinion polls regarding a general election towards the conservatives giving them a majority of 40[ix] showing how people vote for change in times of crisis such as the current financial crisis. Thus governments understand the importance of big business and will form legislation and policy in order to benefit large firms in order to lead to electoral success. Therefore although the contemporary British state does slightly fit the modern elitist perspective there are bits which suit a pluralist view more. Overall Elitist theory I think that Elitist relevant on an international scale and in some part on a domestic level. International organisations such as the IMF and the United Nations have a lot of power and often can overpower domestic governments especially in developing countries which shows that the elite class is becoming more global. I also think that elite theory is relevant on a domestic scale due to the large numbers of the elite in the ruling class of Britain. This is put forward by Guttsman who said There exists today in Britain a ruling class, if we mean by it a group which provides the majority of those who occupy positions of power and who in their turn can materially assist their sons to reach similar positions[x]. This fits the criteria of elitism as it suggests the people cannot choose the elite and the elite can protect their position by monopolising top education and the methods of production. This is also backed up by the numbers of Oxford and Cambridge graduates in government and thus in the ruling class, Over  ¾ of Cabinet ministers in 1983 were from Oxford and Cambridge[xi]. The numbers in government from elite institutions suggests that elitism is an inevitable cycle where the elite is replaced by their offspring who attend public schools and other elite educational institutions. Therefore government schemes such as the grade drop for students from deprived backgrounds could eventually stop the cycle of elite rule in the short run but in the long run these people will then become the elite and then the cycle will begin again this elite rule is inevitable. Thus leading to the theory that the people can only choose between groups of elites at elections for example between the only two parties with a realistic chance of winning a general election, Labour or the Conservatives as shown by Andrew Hayward One elite can only be removed by replacing it with another[xii].