Free Essays on Cane - Dusk Synthesis

Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ... Free Essays on Cane - Dusk Synthesis Free Essays on Cane - Dusk Synthesis Dusk and the Great Synthesis Throughout much of the novel Cane, Toomer hints to the reader the idea of dusk and other fleeting imagery. As it stated in Karintha â€Å"perfect as dusk as the sun goes down† (Toomer 5) or as described in the Song of the Son, â€Å"In time, for though the sun is setting on†¦Ã¢â‚¬  (Toomer 21) and lastly in Georgia Dusk, â€Å"The setting sun, to indolent to hold†¦Passively darkens.† (Toomer 22) What exactly is meant by these types of imagery? They can be explained in several different manners. Perhaps dusk pertains to the idea of changing, for example, from light to dark. On the other hand it may be an attempt to depict vagueness or a lack of clarity during a specific time. Beyond that, it might even be both. To understand what Toomer is trying to entrust to his reader we must delve deeper into his novel. As stated in the Song of the Son, â€Å"in time†¦ just before an epoch’s sun declines†¦ to catch thy soul leaving, gone.† (Toomer 21) there was a great time when the sun has shone, but now its time for it to go and leave. At this specific moment, although it is too late to retrieve the sun, the sun has not disappeared completely. As the book progresses, we see the black population shift northwards from the southern area known as the black belt. This shift northwards represents two separate but similar ideas. This symbolizes both the loss of a unified, tightly knit sense of community, which is left behind down in Georgia as well as a loss of spirituality and tradition. As Toomer explains in Seventh Street, there is a great migration from the rural south into the urban north. This occurs slowly as the novel continuously advances. Slowly but surely, the black folk culture is being assimilated as the shift northward takes place. A key motive for this loss of culture or rather spirituality could be blamed, namely on their venture for wealth and materialistic pleasures. It is only natural for a human being ...

Life Span Development and Personality of Princess Diana

Life Span Development and Personality of Princess Diana Free Online Research Papers This paper focuses on the life span development and personality of Diana, Princess of Wales. Diana Frances Spencer, the third daughter of four children born into British aristocracy by her parents, Frances Shand Kydd and John Spencer was born on July 1, 1961. Her parents separated in 1967 and the children remained living with their father. Upon the death of her paternal grandfather, Albert Spencer, 7th Earl Spencer in 1975, Dianas father became the 8th Earl Spencer. She became Lady Diana Spencer and the family moved to the familys sixteenth-century ancestral home of Althorp (Wikipedia Contributors, 2007). Six years after becoming Lady Diana Spencer, at age of 20, she married the heir to the British throne, Prince Charles who was 13 years her elder. The ceremony was one of the century’s grandest royal weddings and she became HRH The Princess of Wales. The following year she became mother of Prince William and two years later she became the mother to son Prince Harry. In December, 1992, Diana and Charles separated and divorced in 1996. In July, 1997 she was in a tragic fatal automobile accident. Impacts on Her Life Childhood Childhood is the development in one’s life between infancy and adolescence. Diana was born into a family of privilege and royal descent where money was not an issue. She was home schooled until the age of nine. She was a quiet and reserved child living a happy life until her parents divorced when she was eight. Shortly thereafter she became visibly depressed. Adolescence Adolescence is a period in one’s life in which major physiological, cognitive, and behavioral changes take place. The actual age may vary but generally occurs somewhere between the ages of 12 through 18. This is a critical stage where a child attempts to become independent, wants to establish their identity and there are noticeable changes in their behavior. Adolescence occurs when a child begins physical and psychological development from the onset of puberty to maturity. Several changes occurred in Diana’s life during these phase. Due to the death of her Grandfather, she gained the title of Lady. She also began attending boarding school of which was a bit difficult for her along with the fact that she academically struggled, became lonely and homesick. Adult Development Adult development was again a difficult stage in the life of Lady Diana. She became engaged and later married Prince Charles thus becoming known to the world as HRH The Princess of Wales. Out of the marriage were born two children. From the onset of the engagement, she became a target for the media and was considered the most photographed woman in history and was always in the public eye. Shortly after the marriage, her and her husband grew apart. She became extremely lonely, depressed and diagnosed with bulimia, a psychological eating disorder characterized by abnormal perception of body image, constant craving for food and binge eating, followed by self-induced vomiting or laxative usually affecting female adolescents or young female adults (Schimelpfening, 2007). Ultimately, the two divorced in August, 1996 and she became Diana, Princess of Wales until her untimely death one year later. Influences of Heredity and Environment on Psychological Development Being born into a family with noble ancestral heritage, certain influences significantly impacted the psychological development of Diana. Her moral development was greatly enhanced by the heredity and environment as a child. Upon entering adulthood, the moral development was further enhanced while expectations became greater nearing the title of the HRH The Princess of Wales; however, her emotional development was always a difficult process for her. From the time of her birth to around 8 years old, she maintained a relatively normal lifestyle. The divorce of her parents was of course, difficult and preparing to live a fairy tale life was difficult as well primarily when the fairy tale life was falling apart. The difficulties in her marriage seemed to make her stronger and more visible in terms of charity work and media. The support systems for her played a reverse role whereas she focused on helping others to make her the happiest. Theories of Personality Erickson’s theory is that development extends throughout the life-span and is divided into periods or stages. The amount of conflict in each stage determines whether the positive or negative pole is learned. Each stage is marked by a conflict, for which successful resolution will result in a favorable outcome. Stage five Adolescence: 12-18 years, where the conflict is identity versus confusion was difficult for Diana, resulting in loneliness and depression. Her title, identity and expectations changed a couple of times throughout this period in her life and the direction her life was taking in becoming the wife of Prince Charles was exhausting. Stage six Young Adulthood: 18-40 years, presents conflicts in intimacy versus isolation as part of her failed marriage. The media also rumored her as having several love relationships, yet failing at those as well. During this stage of her life, she became extremely lonely, depressed and was diagnosed with bulimia. Another personality theory which can be applied to Diana is humanistic psychology which is known to be difficult because there are no agreed-upon definitions of what constitutes a humanistic personality theory. The following four elements are central to the general viewpoint to which the humanistic label is applied: (1) an emphasis on personal responsibility, (2) an emphasis on the here and now, (3) a focus on the phenomenology of the individual, and (4) an emphasis on personal growth. In giving a brief description on each element listed, personal responsibility strictly means that one is ultimately responsible for what happens to them, the here and now perspective means an individual should focus on what is going on with his or her life at a specific point in relationship to time opposed to reminiscing about the past or daydreaming of a future event. The phenomenology of the individual basically means that individuals know themselves better than anyone else does and the personal gr owth element means that there is more to life than simply having immediate needs met and that people are not content when their immediate needs have been met. Rather they are motivated to continue their development in a positive manner. Diana excelled on the elements one, three and four primarily when it came to her ambassador role and helping in the over 100 charities. Best Theoretical Approach There is no best theoretical approach to Diana’s individual behaviors and achievements. Each stage of her life based on Erickson’s theory is clearly identified and marked with conflict which is basically textbook Erickson. The humanistic theory holds three of the key ingredients to Diana’s uniqueness; however, she does not in my opinion meet the criteria of element two. She gave her time and herself to raise millions of dollars for many causes. These causes primarily would benefit the sick, homeless and the poor. Many examples exist of her physically touching HIV/AIDS patients, sitting with children dying of cancer or personal visits to homeless shelters and leprosy wards or. â€Å"She was known to take her sons, Princes William and Harry, with her to poverty-stricken areas of South London to meet homeless people camped in cardboard shelters. She ministered to the children and adult victims of unrestrained landmines. To outsiders, her life began in a fairyta le fashion; yet she rose to demonstrate to the world that one can overcome adversity and leave a meaningful legacy. She restored a sense of mission and humanity in a stodgy institution, the monarchy of England† (Nieboer, 2007). Conclusion Diana will be remembered not for just one of her accomplishments, but for many from birthing the future King of England to showing kindness to the sick, to touring an Angolan minefield, to being identified as the â€Å"People’s Princess†. Her personality was caring and giving, but did not come without struggles from within herself. Amongst the sadness in her life, Diana developed into a highly respected woman and was noted for her sense of style, charisma, humor and high-profile charity work. She developed into not only notable leader, but an inspiration for many people throughout the world. Upon her death, the world was greatly saddened by the loss. The loss generated an intense outpouring of grief and widespread public mourning throughout not only Britain, but the world as well and created an unprecedented event of social psychology in terms of mass mourning and outpouring of emotions. References Nieboer, S. (2007). Diana, Princess of Wales. Learning to give. Retrieved May 12, 2007 from Website: learningtogive.org/papers/index.asp?bpid=88 Schimelpfening, N. (2007). Depression. Retrieved May 12, 2007 from Website: http://depression.about.com/mbiopage.htm Wikipedia Contributors (2007). Diana, Princess of Wales. Wikipedia, The Free Encyclopedia. Retrieved May 12, 2007, from Website: http://en.wikipedia.org/w/index.php?title=Diana%2C_Princess Research Papers on Life Span Development and Personality of Princess DianaPersonal Experience with Teen PregnancyEffects of Television Violence on ChildrenBook Review on The Autobiography of Malcolm XInfluences of Socio-Economic Status of Married MalesThe Masque of the Red Death Room meaningsThe Relationship Between Delinquency and Drug UseNever Been Kicked Out of a Place This NiceHip-Hop is Art19 Century Society: A Deeply Divided EraHarry Potter and the Deathly Hallows Essay

Overview of The Seven Years War (1756 - 63)

Overview of The Seven Years War (1756 - 63) In Europe, the Seven Years War was fought between an alliance of France, Russia, Sweden, Austria and Saxony against Prussia, Hanover and Great Britain from 1756 - 63. However, the war had an international element, particularly as Britain and France fought for domination of North America and India. As such, it has been called the first ‘world war’. The theatre in North America is called the ‘French Indian’ war, and in German,y the Seven Years War has been known as the ‘Third Silesian War’. It is notable for the adventures of Frederick the Great, a man whose major early successes and later tenacity were matched by one of the most incredible pieces of luck ever to end a major conflict in history (that bit is on page two). Origins: The Diplomatic Revolution The Treaty of Aix-la-Chapelle ended the War of the Austrian Succession in 1748, but to many, it was only an armistice, a temporary halt to the war. Austria had lost Silesia to Prussia, and was angry at both Prussia – for taking the wealthy land – and her own allies for not making sure it was returned. She started weighing up her alliances and seeking out alternatives. Russia grew worried about the growing power of Prussia, and wondered about waging a ‘preventative’ war to stop them. Prussia, pleased at having gained Silesia, believed it would take another war to keep it, and hoped to gain more territory during it. In the 1750s, as tensions rose in North America between British and French colonists competing for the same land, Britain acted to try and prevent the ensuing war destabilising Europe by altering its alliances. These actions, and a change of heart by Frederick II of Prussia – known by his many later admirers as ‘the Great’ – triggered what has been called the ‘Diplomatic Revolution’, as the previous system of alliances broke down and a new one replaced it, with Austria, France and Russia allied against Britain, Prussia and Hanover. Europe: Frederick Gets His Retaliation in First In May 1756, Britain and France officially went to war, triggered by French attacks on Minorca; the recent treaties stopped other nations being sucked in to help. But with the new alliances in place, Austria was poised to strike and take Silesia back, and Russia was planning a similar initiative, so Frederick II of Prussia – aware of the plotting – initiated conflict in an attempt to gain an advantage. He wanted to defeat Austria before France and Russia could mobilise; he also wanted to seize more land. Frederick thus attacked Saxony in August 1756 to try and break its alliance with Austria, seize its resources and set up his planned 1757 campaign. He took the capital, accepting their surrender, incorporating their troops and sucking huge funds out of the state. Prussian forces then advanced into Bohemia, but were unable to win the victory that would keep them there and they retreated to Saxony. They advanced back again in early 1757, winning the battle of Prague on May 6, 1757, thanks in no small part to Frederick’s subordinates. However, the Austrian army had retreated into Prague, which Prussia besieged. Luckily for the Austrians, Frederick was defeated on June 18th by a relief force at the Battle of Kolin and forced to retreat out of Bohemia. Europe: Prussia Under Attack Prussia now appeared to be attacked from all sides, as a French force defeated the Hanoverians under an English general – the King of England was also the King of Hanover – occupied Hanover and marched to Prussia, while Russia came in from the East and defeated other Prussians, although they followed this up by retreating and only occupied East Prussia the next January. Austria moved on Silesia and Sweden, new to the Franco-Russo-Austrian alliance, also attacked. For a while Frederick sank into self pity, but responded with a display of arguably brilliant generalship, defeating a Franco-German army at Rossbach on November 5th, and an Austrian one at Leuthenon December 5th; both of which had outnumbered him greatly. Neither victory was enough to force an Austrian (or French) surrender. From now on the French would target a resurgent Hanover, and never fought Frederick again, while he moved quickly, defeating one enemy army and then another before they could effectively team up, using his advantage of shorter, internal lines of movement. Austria soon learnt not to fight Prussia in the large, open areas which favoured Prussia’s superior movement, although this was constantly reduced by casualties. Britain began to harass the French coast to try and draw troops away, while Prussia pushed the Swedes out. Europe: Victories and Defeats The British ignored the surrender of their previous Hanoverian army and returned to the region, intent on keeping France at bay. This new army was commanded by a close ally of Frederick’s (his brother in law) and kept French forces busy in the west and away from both Prussia and the French colonies. They won the battle of Minden in 1759, and made a series of strategic manoeuvres to tie up the enemy armies, although were constrained by having to send reinforcements to Frederick. Frederick attacked Austria, but was outmanoeuvred during a siege and forced to retreat into Silesia. He then fought a draw with the Russians at Zorndorf, but took heavy casualties (a third of his army); he was then beaten by Austria at Hochkirch, losing a third again. By the end of the year he had cleared Prussia and Silesia of enemy armies, but was greatly weakened, unable to pursue anymore grand offensives; Austria was cautiously pleased. By now, all belligerents had spent huge sums. Frederick was bought to battle again at Battle of Kunersdorf in August 1759, but was heavily defeated by an Austro-Russian army. He lost 40% of the troops present, although he managed to keep the remainder of his army in operation. Thanks to Austrian and Russian caution, delays and disagreements, their advantage was not pressed and Frederick avoided being forced to surrender. In 1760 Frederick failed in another siege, but won minor victories against the Austrians, although at Torgau he won because of his subordinates rather than anything he did. France, with some Austrian support, tried to push for peace. By the end of 1761, with enemies wintering on Prussian land, things were going badly for Frederick, whose once highly trained army was now bulked out with hastily gathered recruits, and whose numbers where well below those of the enemy armies. Frederick was increasingly unable to perform the marches and outflankings which had bought him success, and was on the defensive. Had Frederick’s enemies overcome their seeming inability to co-ordinate – thanks to xenophobia, dislike, confusion, class differences and more - Frederick might already have been beaten. In control of only a part of Prussia, Frederick’s efforts looked doomed, despite Austria being in a desperate financial position. Europe: Death as Prussian Saviour Frederick hoped for a miracle, and he got one. The implacably anti-Prussian Tsarina of Russia died, to be succeeded by Tsar Peter III. He was favourable to Prussia and made immediate peace, sending troops to help Frederick. Although Peter was assassinated quickly afterwards – not before trying to invade Denmark – the new Tsar – Peter’s wife, Catherine the Great – kept the peace agreements, although she withdrew Russian troops which had been helping Frederick. This freed Frederick to win more engagements against Austria. Britain took the chance to end their alliance with Prussia – thanks partly to mutual antipathy between Frederick and Britain’s new Prime Minister- declaring war on Spain and attacking their Empire instead. Spain invaded Portugal, but were halted with British aid. The Global War Although British troops did fight on the continent, slowly increasing in numbers, the Britain had preferred to send financial support to Frederick and Hanover – subsidies larger than any before in British history – rather than fight in Europe. This was in order to send troops and ships elsewhere in the world. The British had been involved in fighting in North America since 1754, and the government under William Pitt decided to further prioritise the war in America, and hit the rest of France’s imperial possessions, using their powerful navy to harass France where she was weakest. In contrast, France focused on Europe first, planning an invasion of Britain, but this possibility was ended by the Battle of Quiberon Bay in 1759, shattering France’s remaining Atlantic naval power and their ability to reinforce America. England had effectively won the ‘French-Indian’ war in North America by 1760, but peace there had to wait until the other theatres were settled. In 1759 a small, opportunistic British force had seized Fort Louis on the Senegal River in Africa, acquiring plenty of valuables and suffering no casualties. Consequently, by the end of the year, all French trading posts in Africa were British. Britain then attacked France in the West Indies, taking the rich island of Guadeloupe and moving on to other wealth producing targets. The British East India Company retaliated against a local leader and attacked French interests in India and, aided greatly by the British Royal Navy dominating the Indian Ocean as it had the Atlantic, ejected France from the area. By war’s end, Britain had a vastly increased Empire, France a much reduced one. Britain and Spain also went to war, and Britain shocked their new enemy by seizing the hub of their Caribbean operations, Havana, and a quarter of the Spanish Navy. Peace None of Prussia, Austria, Russia or France had been able to win the decisive victories needed to force their enemies to surrender, but by 1763 the war in Europe had drained the belligerents and they sought peace, Austria, facing bankruptcy and feeling unable to proceed without Russia, France defeated abroad and unwilling to fight on to support Austria, and England keen to cement global success and end the drain on their resources. Prussia was intent on forcing a return to the state of affairs before the war, but as peace negotiations dragged on Frederick sucked as much as he could out of Saxony, including kidnapping girls and relocating them in depopulated areas of Prussia. The Treaty of Paris was signed on February 10th, 1763, settling issues between Britain, Spain and France, humiliating the latter, former greatest power in Europe. Britain gave Havana back to Spain, but received Florida in return. France compensated Spain by giving her Louisiana, while England got all French lands in North America east of the Mississippi except New Orleans. Britain also gained much of the West Indies, Senegal, Minorca and land in India. Other possessions changed hands, and Hanover was secured for the British. On February 10th, 1763 the Treaty of Hubertusburg between Prussia and Austria confirmed the status quo: Prussia kept Silesia, and secured its claim to ‘great power’ status, while Austria kept Saxony. As historian Fred Anderson pointed out, millions had been spent and tens of thousands had died, but nothing had changed. Consequences Britain was left as the dominant world power, albeit deeply in debt, and the cost had introduced new problems in the relationship with its colonists (this would go on to cause the American Revolutionary War, another global conflict that would end in a British defeat.) France was on the road to economic disaster and revolution. Prussia had lost 10% of its population but, crucially for Frederick’s reputation, had survived the alliance of Austria, Russia and France which had wanted to reduce or destroy it, although many historians claim Frederick is given too much credit for this as outside factors allowed it. Reforms followed in many of the belligerent’s government and military, with Austrian fears that Europe would be on the road to a disastrous militarism were well founded. The failure of Austria to reduce Prussia to second rate power doomed it to a competition between the two for the future of Germany, benefitting Russia and France, and leading to a Prussian centred Germany empire. The war also saw a shift in the balance of diplomacy, with Spain and Holland, reduced in importance, replaced by two new Great Powers: Prussia and Russia. Saxony was ruined.

Business Assignment Example | Topics and Well Written Essays - 1000 words

Business - Assignment Example For example, many people might think that The Walt Disney Company's mission is to run theme parks. But, Disney's mission is always moving toward an expanded view. Disney provides entertainment. "Disney's overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint." You might also think that Revlon's mission is to make cosmetics. Yet, Revlon provides glamour, excitement and innovation. Charles Revson, Revlon's founder understood the importance of mission. He said "In the factory, we make cosmetics; in the store, we sell hope." Microsoft's early vision statement was "A Computer on Every Desk and In Every Home." (At approximately the same time, President John Akers said IBM's goal was to become a $100 billion company by then end of the century. At that time IBM sales were $50 billion.) Ideally the vision should be presented in a language that reaches out and grabs people, creates a vivid image in their heads and provokes motivation and

Marketing Report for the Library of Birmingham (E- Marketing) Essay

Marketing Report for the Library of Birmingham (E- Marketing) - Essay Example 7). The institution has a good reputation within the industry, which aids it in matters of competition. Besides, the institution runs under the framework of strategic mission and vision, which identifies with the local government, which places it in a position to participate actively in matters of development and growth of the city and region at large. Besides, the institution enjoys sound leadership by the board who champion the vision and objectives of the institution. Sound governance structures aid in ensuring the resources of the institution are effectively utilized. The existence of active marketing department has been very instrumental in revolutionizing the operations of the institution through the transition from the traditional methods of service delivery to the modernized digital systems of service delivery (Department for culture, media and arts, nd, para 1-2). Introduction The education and research sector in the modern day living has evolved greatly with high competitio n being noted in such services as the library services, teaching techniques as well as learning modes. Library services in particular have faced much revolution within the technological age. Changes are noted in shift in use of electronic materials for learning as compared to print materials/modern day era (Sridhar, 1989, p. 1; Balasubramanian et al, 2012, p. 1). Competition in the institutional or public library services has been notable in matters relating to the facilities in use, the building structuresthemselves as well as the learning materials available. Moreover, security, ease of access, the cost implications in utilizing the library services as well as the level of modernization in terms of adopting technology in offering the services. Digitization of learning materials such as books as well as other publications has shaped the direction of the modern day library services. The use of technology to search and retrieve the study materials from physical as well as online libr aries have greatly revolutionized the research and learning in the modern times. This therefore implies that competition within library services has concentrated more on standing out in terms of offering more modernized services. People have adopted digitallearning where unlike in the past where people carried print material while learning from the library services, the modern day learners and researchers are using digital media suchascomputer systems, and other digital gadgets to access and read from a library. Online hosting of library services has helped increase the ease of accessibility of library learning materials overcoming the limitations of physical location, the time barrier where a person can now easily access specific library materials at the convenience of one’s location and at whatever time (24 hours). Other dimensions notable in the evolution in library services has been in marketing strategies within libraries. New dimensions in marketing the services of libr aries have been revolutionized where modern day advertizing strategies such as through websites and through digital modes in social media platforms have been greatly acknowledged and adopted. Subscription to personalized alerts of services

It has been said that we are living in a period of the cult of the Essay

It has been said that we are living in a period of the cult of the personality. With specific examples, consider the emergence and criticisms of docusoaps and - Essay Example The contemporary media scene is such that the main focus is on vague and superficial qualities such as â€Å"the personality† and â€Å"the style† – a distinguishable shift from earlier programming that was more intellectually stimulating and culturally refined. Genres such as Reality shows, talent hunts, game shows, etc rule the roost in what is becoming an increasingly consolidated media space. Within an apparently diverse offering to the public, the issues and topics that find representation are very limited, more so in the news media (Marshall; 2004: 102). The rest of the essay will discuss the conditions that led to the present state of popular media, the direction it is headed and some possible remedies to reverse the situation. To begin with, let us consider the meaning of the phrase â€Å"the cult of the personality†. The phenomenon of people being famous for being famous, as commonly seen in popular media of today is an apt description of the term â€Å"personality cult† (Marshall; 2004: 102). Such factors as the famous person’s achievements, virtues, values, etc are pushed to the background and intellectually thin attributes such as aesthetic looks, eccentric lifestyles, etc are given greater importance. The end result is the manufacturing of celebrity figures, conjured up on the basis of some superficial merits; hog a large share of communication airwaves, depriving representation for more weighty public issues. So while a majority of the general public is addicted to the â€Å"often-grotesque desperation of the rich and the famous†, we have to ask who the real beneficiary of this enterprise is: â€Å"One of the attractions is the many, many levels of stardom. So, while at the top of the pile sit the Madonnas and the Tom Hankses of this world, at the bottom are the reality TV cast-offs that spend their day chasing agents to get them something - anything - that will allow them to strut around inquiring

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour - Assignment Example Sachdev & Verma (2002) established that consumers are not only influenced by the appearance of a new product. Rather, their decision is highly dependent product promotion. Lush Cosmetics has developed men’s lotion as a start of diversification of its product line. Aqua Mist is a light weight body lotion that has a smooth texture, which the company associates with the desired fragrance among consumers. This aspect is viewed by the management as the justification for the new brand in the market. The company plans to produce different categories with regards to prices and size. Nessim and Wozniak (2009) suggest that consumers differ in demand preference. It is with this respect that the company decided to develop men’s lotion to cater for male consumers equally as past products have always catered for feminine needs. The reason as to why the company made the decision is to utilize the existing opportunity since no other company produces such variety for men’s lotion . Consumer preferences differ and hence for the company needs to satisfy a wide range of needs the lotion has to be produced in varying sizes, colors, scents and quantities. This strategy will enable the company to effectively accomplish market segmentation, targeting and position its products, thereby maintaining competitiveness. This approach to marketing has been applied to enhance performance and sustainability (Sachdev & Verma, 2002). Consumer Behavior Blackwell et al (2005) establish three phases of consumer decision making process which includes need recognition, information search and alternative evaluation and selection. Need recognition involves the realization that a need exists based on desire to acquire an item or service or may be prompted by a stimulus in the environment such as advertisements which create awareness. The marketers play a great role in influencing buying behaviour depending on their convincing degree. A buyer may not be aware of a product but through m arketing, he is made aware that such thing exists and, hence, he/she develops a desire to purchase or he may not be interested in the product based on age, attitude, emotions, and perceptions of the product, culture where taboos prohibit use of certain products (Hoyer & Macinnis, 2009). For a company to successfully introduce a new product in the market, it has to evaluate fully how the product will be adopted by the consumers. Consumers always demand value for their money when they making any purchase. Companies always seek to understand consumer behavior with respect to product development (Blackwell et al, 2005). Customer preferences change with time and, therefore, continuous assessment of the market is needed. The aim of research is to make sure customers derive satisfaction after consuming the goods, hence, buy more. Buyers’ behaviour is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 2006). On the other hand, Blackwell et al (2005) argue that buyer’s behaviour is prompted by need or problem recognition. They make purchases but not all goods are up to expected standards hence customers are bound to make complaints. According to Hayes (2008), the successful development of a new product is highly dependent on the consumer. Consumers tend to be subjective with the kind of products or services they